
TRENT COTTON
Ā Vice President of Talent & Culture

I’m a seasoned HR leader with over two decades of experience, currently serving as the Vice President of Talent and Culture at HatchWorks AI. In this role, I focus on implementing innovative strategies in recruitment, retention, and development, overseeing what I consider the company’s largest expense and greatest revenue-generating asset—our people.
As a subject matter expert in Human Capital, I frequently speak to audiences nationwide on transformational topics like HR analytics, building data-driven HR functions, adopting a Human Capitalist mindset, and leading human capital in new, impactful ways.
I’m also the author of Sprint Recruiting: Innovate, Iterate, Accelerate and High Performance Recruiting, two books that bring agile and high-performance methodologies to talent acquisition.
In my free time, I’m dedicated to helping other HR professionals embrace this mindset and drive transformation in the HR industry.
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